Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.

If you live each day as it was your last, someday you'll most certainly be right

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.