Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.