Why join the navy if you can be a pirate?

The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.

Our goal is to make the best devices in the world, not to be the biggest.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.