Everything is important- that success is in the details.

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

We made the buttons on the screen look so good you'll want to lick them.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

Don’t let the noise of others’ opinions drown out your own inner voice.

I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.