Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

I don't view wealth as something that validates my intelligence.

Sometimes life hits you in the head with a brick. Don't lose faith.

We're just enthusiastic about what we do.

As Regis Mckenna once said, the best marketing is education

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.