Our goal is to make the best devices in the world, not to be the biggest.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

When we started off we didn't know how to spell software.

I had been rejected, but I was still in love.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.