So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

Great engineers are a huge multiplier.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

When we started off we didn't know how to spell software.

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.

Probably death is the best invention of life.