So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

Focusing is all about saying no

Combine science and humanities.

The axis today is not liberal and conservative, the axis is constructive-destructive.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.