It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought

The journey is the reward

Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.

Focusing is all about saying no