At Apple, people are putting in 18-hour days. We attract a different type of personโa person who doesnโt want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. Weโre here at the beginning of it and weโre able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.
Steve JobsSo when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
Steve JobsSometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Steve JobsThat's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve JobsThese technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
Steve Jobs