We're just enthusiastic about what we do.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

The journey is the reward

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.