We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

I had been rejected, but I was still in love.

We hire people who want to make the best things in the world.

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.