We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.