That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.

Let them know precisely what you are going to do with their data

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.