I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

Focusing is all about saying no

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.