Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

Your time is limited, so don't waste it living someone else's life.

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Don’t let the noise of others’ opinions drown out your own inner voice.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.

Whenever you do any one thing intensely over a period of time you have to give up other lives you could be living. You have to have a real single-minded kind of tunnel vision if you want to get anything significant accomplished. Especially if the desire is not to be a businessman, but to be a creative person.