Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

The journey is the reward