Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

Fear of failure falls away in the face of death.

Don't be trapped by dogma — which is living with the results of other people's thinking.

It is piracy, not overt online music stores, which is our main competitor.

the people who are crazy enough to think they can change the world are the ones who do.