Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

We hire people who want to make the best things in the world.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

I'd rather be a Pirate than join the Navy