I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

If you don't cannibalize yourself, someone else will.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.