If you don't cannibalize yourself, someone else will.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

Design is not just what it looks like and feels like. Design is how it works.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

Innovation is the only way to win.