If you don't cannibalize yourself, someone else will.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.

We believe people with Passion CAN change the World for the Better." -Steve Jobs

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people.