Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

As Regis Mckenna once said, the best marketing is education

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.