It isn't the consumers' job to know what they want.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

Design is not just what it looks like and feels like. Design is how it works.

That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

We believe people with Passion CAN change the World for the Better." -Steve Jobs

You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.