People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.

It isn't the consumers' job to know what they want.

Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.