Be honest with yourself and with people always do everything on time. Never give up, go to your goals, even if all the bad. In this life, all really, you only need to do. The more I talk to people, the more I am convinced that in general they have one goal - to become the richest dead in the cemetery.

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.

A brand is simply trust.

The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

You can't win on innovation unless you have a way to communicate it to customers.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.