We wanted to more richly experience why we were alive, not just make a better life, and so people went in search of things. The great thing that came from those that time was to realize that there was definitely more to life than the materialism of the late sixties and early sixties. We were going in search of something deeper.
Steve JobsA lot of time, people don't do great things becoz' great things really aren't expected of them.
Steve JobsOne: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
Steve JobsOur approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
Steve Jobs