People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
Steve JobsThereโs a temptation in our networked age to think that ideas can be developed by email and iChat. Thatโs crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what theyโre doing, you say โwow,โ and soon youโre cooking up all sorts of ideas.
Steve JobsThat's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve JobsI think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve JobsThe manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
Steve Jobs