Focus does not mean saying yes, it means saying no.

Innovation distinguishes between a leader and a follower.

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.

I'm as proud of what we don't do as I am of what we do.

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did.

To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.