Focus does not mean saying yes, it means saying no.

What we're doing here will send a giant ripple through the universe.

The important point is to not just follow your passion but something larger than yourself.

To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.

The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.

Innovation distinguishes between a leader and a follower.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.