The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

I'm as proud of what we don't do as I am of what we do.

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

the best innovation is sometimes the company, the way you organize the company

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Focusing is all about saying no