Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.

It isn't the consumers' job to know what they want.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

You've probably had somebody punch you in the stomach and it knocks the wind of you and you can't breathe. That's how I felt.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.