I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

A brand is simply trust.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life