I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.

If you live each day as it was your last, someday you'll most certainly be right

Our goal is to make the best devices in the world, not to be the biggest.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.