Do what you love, but be damned sure it's profitable. If you do work you love, but it doesn't generate income, your business will fail. If you do work you hate, but it generates income, your health will fail... and your business along with it. If you can't do what you love and make it profitable, you've either got a hobby or a headache, not a sustainable business. Don't settle for anything less than passion and profit.
Steve PavlinaOne of the fundamental choices you face in every encounter is the choice to approach or avoid.
Steve PavlinaFear is not your enemy. It is a compass pointing you to the areas where you need to grow.
Steve PavlinaThink for yourself. Unplug yourself from follow-the-follower groupthink, and virtually ignore what everyone else in your industry is saying (except the ones everyone agrees is crazy). Do your own research, draw your own conclusions, set your own course, and stick to your guns. When you're just starting out, people will tell you you're wrong. After you've blown past them, they'll tell you you're crazy. A few years after that, they'll (privately) ask you to mentor them.
Steve PavlinaFail your way forward. Recognize that Ready, fire, aim is superior to ready, aim, aim, aim. Straightforward trial and error produces better results than endless vacillating. If you're afraid to make decisions and act on them in the face of ambiguity and uncertainty, get a job. Failure's lessons are essential to success.
Steve Pavlina