Passion requires focused direction, and that direction must come from three other areas: your purpose, your talents, and your needs.

Embrace opportunities with limited downside, unlimited upside. The best deals are those where your risk of loss is predictable and fixed if things go wrong, while your potential gains are enormous if things go right. Take such deals whenever you can get them if the odds of success are halfway decent.

Security is worthless if you have to sacrifice growth to get it

If you don't make a conscious choice... someone else will decide for you. It may be your boss, a family member, an advertiser, a collective social influence, or someone or something else, but it won't be something of your deliberate choosing.

Treat your business relationships like friendships (or potential friendships). Formality puts up walls, and walls don't foster good business relationships. No one is loyal to a wall... except the one in China.

You must give before you can get.

Imaginary testing is unreliable, and in many cases, it's a huge waste of time and energy. In truth you just don't know what will happen until you try. You may start a business, and it could take off in ways no one could predict. Or it could be a complete failure. You could ask for a date and end up with the partner of your dreams. Or you could be rejected cold. It's great to visualize what you want, but you never really know what's going to happen until you act.