Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

The iPhone has completely changed how I interact with information on the go. When I travel I leave the notebook at home.

The bigger story here is that the fabric of the Net has changed; it’s a place for people to connect up around shared interests and then collaborate towards some sort of action.

A prominent mention in The Wall Street Journal a couple of weeks ago garnered me a whopping 40 visitors.

So as I thought about it, the most important "tool" you can have today in business is insatiable curiosity. The minute you lose it, you're dead.

The Lazysphere - a working definition - is a group of bloggers who I won't name by name, but you can spot them a mile away. Rather than create new ideas or pen thoughtful essays, they simply glom on to the latest news with another "me too" blog post.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather