Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that theyโre at the mercy of the currents and weather
Steve RubelSo as I thought about it, the most important "tool" you can have today in business is insatiable curiosity. The minute you lose it, you're dead.
Steve RubelA prominent mention in The Wall Street Journal a couple of weeks ago garnered me a whopping 40 visitors.
Steve Rubel