I've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.

I think in the NFL knowledge is power, and you try to get the knowledge by whatever means.

But I can tell you this: Nothing will happen up there that can duplicate my life down here. That life cannot be better than the one I've lived down here, the football life. It's been perfect.

I've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

I blew the college boards, and to ease the snub from Harvard made a tour of Europe.

When my father bid $5,000 for the 1962 Championship Game, that was a huge amount. It was double the bid the year before. Pete Rozelle was flabbergasted. Who was this guy who was willing to spend so much money on what seemed like relatively worthless rights to the NFL Championship Game?