I've always been fascinated by Picasso and how he would look at a single image through multiple perspectives and from separate moments in time. He would look at a woman's face and he would see almost a three-dimensional look even though it was a flat canvas. I thought, well why couldn't we do the same thing with a football play?

Live your life as a revolution and not just a process of evolution. I realized today that if I stay on a path of gradual evolution into the man I ultimately want to become, I am going to run out of time before I reach the goal.

I've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.

Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.

I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.

I don't go to games as much as I used to because of the NFL's Sunday Ticket. So I'll watch the games, take notes.

If you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.