I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.
Steve SabolA perfect record does not mean that someone is the greatest. Rocky Marciano never lost a fight, but I never hear anyone say he's the greatest heavyweight champion of all time.
Steve Sabol