My dad has a great expression. He always says, 'Tell me a fact and I'll learn, tell me the truth and I believe, but tell me a story, and it will live in my heart forever.' Interestingly enough now, my dad's story is going to be in Canton and hopefully that will live forever, too.

Lombardi, a certain magic still lingers in the very name. It speaks of duels in the snow and November mud He remains for many the heart of pro football, pumping hard right now.

To me, football is very personal. Even as a kid, I looked at football in dramaturgical terms. It wasn't the score that interested me, it was the struggle.

Life is great, football is better.

The importance of an artist is bringing new signs into a language.

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

I've been very lucky in the freedom that I've been given. Every artist needs two types of freedom: You need the freedom to - the freedom to come up with an idea or treatment - and then you need the other half of the freedom, and that's freedom from - somebody saying, 'This is great. This is how I want you to do it'.