When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

When my father bid $5,000 for the 1962 Championship Game, that was a huge amount. It was double the bid the year before. Pete Rozelle was flabbergasted. Who was this guy who was willing to spend so much money on what seemed like relatively worthless rights to the NFL Championship Game?

I don't go to games as much as I used to because of the NFL's Sunday Ticket. So I'll watch the games, take notes.

The importance of an artist is bringing new signs into a language.

The autumn wind is a Raider, / Pillaging just for fun; / He'll knock you around, / And upside down, / And laugh when he's conquered and won.

To me, football is very personal. Even as a kid, I looked at football in dramaturgical terms. It wasn't the score that interested me, it was the struggle.

Football is such a great game, but football players are so dull.