When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

Football is a sport of emotions, and we have to capture that in our films.

The autumn wind is a pirate. Blustering in from sea with a rollicking song he sweeps along swaggering boisterously. His face is weather beaten, he wears a hooded sash with a silver hat about his head... The autumn wind is a Raider, pillaging just for fun.

Live your life as a revolution and not just a process of evolution. I realized today that if I stay on a path of gradual evolution into the man I ultimately want to become, I am going to run out of time before I reach the goal.

If you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.

You know how I came up with the name 'Road to the Super Bowl?' It's an homage to the old Bob Hope - Bing Crosby buddy movies - you know, like 'Road to Zanzibar' or 'Road to Morocco.' Can you tell? All I've done my whole life is go to movies.

I've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.