Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.

Live your life as a revolution and not just a process of evolution. I realized today that if I stay on a path of gradual evolution into the man I ultimately want to become, I am going to run out of time before I reach the goal.

I've been very lucky in the freedom that I've been given. Every artist needs two types of freedom: You need the freedom to - the freedom to come up with an idea or treatment - and then you need the other half of the freedom, and that's freedom from - somebody saying, 'This is great. This is how I want you to do it'.

Lombardi, a certain magic still lingers in the very name. It speaks of duels in the snow and November mud He remains for many the heart of pro football, pumping hard right now.

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

My dad has a great expression. He always says, 'Tell me a fact and I'll learn, tell me the truth and I believe, but tell me a story, and it will live in my heart forever.' Interestingly enough now, my dad's story is going to be in Canton and hopefully that will live forever, too.

I don't go to games as much as I used to because of the NFL's Sunday Ticket. So I'll watch the games, take notes.