Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.

When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

If people are saying you’re wrong that’s probably a good sign that you’re a genius.

I always say the first sign of a good idea is a lot of people not believing in it. I can tell you this right now, if you have an idea that makes complete logical sense and people don’t believe in it, then you probably have a brilliant idea.

Great ideas can come from anywhere. There are no titles around an idea.

I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.