Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.

I think kids today are going to look at their Facebook postings like bad tattoos one day.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

Without curiosity, there will never be any innovation.

If people are saying you’re wrong that’s probably a good sign that you’re a genius.

When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.

Great ideas can come from anywhere. There are no titles around an idea.