I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.

If people are saying you’re wrong that’s probably a good sign that you’re a genius.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

Without curiosity, there will never be any innovation.

Trends come and go, but cool is forever.

When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.