I know it is common nowadays for artists to start labels but this is a thoroughly constructed vehicle for inspired talent. This is a market that we've been living, breathing and eating for our entire lives - one where a huge void currently exists. Favored Nations is a long-term commitment.

So that's the challenge for me and that has always been the challenge - finding that melody, that riff, that thing that just lights me up and makes me feel like it's Christmas.

We have the insight and the tools to identify and bring to fruition the dormant talent that our artists possess. Favored Nations will be branded as the home base for inspired musical talent.

As a musician, I look for certain things that stimulate me. And what I look for is something that's an evolution on a particular genre that I never heard before.

Find what you're best at and exaggerate it.

Make an exercise out of everything you can’t do.

I loved the guitar, and I had all of this music in my head. My passion for the guitar and the ideas for what I could create musically were equal. So that's where I was.