I know it is common nowadays for artists to start labels but this is a thoroughly constructed vehicle for inspired talent. This is a market that we've been living, breathing and eating for our entire lives - one where a huge void currently exists. Favored Nations is a long-term commitment.

The classical guitar has a dynamic to it unlike a regular acoustic guitar or an electric guitar. You know, there's times when you should play and there's times when you gotta hold back. It's an extremely dynamic instrument.

Play slow and perfect - that’s the way to becoming a virtuoso.

The cool thing about playing is that the more you do it, the better you get.

Jeff Beck is compelled by his inner artistic drive to keep evolving the instrument. He'll use the whammy bar with the volume knob and the tone control all at the same time - creating harmonics that no human being should be able to hit.

So that's the challenge for me and that has always been the challenge - finding that melody, that riff, that thing that just lights me up and makes me feel like it's Christmas.

The guitar is the coolest instrument in the world.