Never trust a computer you can't throw out a window.

I had a TV set and a typewriter and that made me think a computer should be laid out like a typewriter with a video screen.

For some reason I get this key position of being one of two people that started the company that started the revolution.

The people I recommend the iPhone 4S for are the ones who are already in the Mac world, because it's so compatible, and people who are just scared of computers altogether and don't want to use them. The iPhone is the least frightening thing. For that kind of person who is scared of complexity, well, here's a phone that is simple to use and does what you need it to do.

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

I think that the anti-Microsoft sentiment is simply due to their having been so successful selling a lot of crap.

When you stop and think about it, a smartphone is basically a whistle you can carry.