I think Apple's revenge is just the fact that Windows, you know, PCs all became Macintoshes in a way.

Another hero was Tom Swift, in the books. What he stood for, the freedom, the scientific knowledge and being and engineer gave him the ability to invent solutions to problems. He's always been a hero to me. I buy old Tom Swift books now and read them to my own children.

The easier it is to do something, the harder it is to change the way you do it.

Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.

You know what, Steve Jobs is real nice to me. He lets me be an employee and that's one of the biggest honors of my life.

I don't believe anything really revolutionary has ever been invented by committee... I'm going to give you some advice that might be hard to take. That advice is: Work alone... Not on a committee. Not on a team.

When you're providing a service to somebody, you're the guy they always call when something's wrong.