My problem is that the audience is more fiction-literate than ever. In Shakespeare's day, you probably expected to see a play once or twice in your life; today you experience four or five different kinds of fiction every day. So staying ahead of the audience is impossible.

Madge: I don't know why I keep shouting at them. The Doctor: Because every time you see them happy you remember how sad they're going to be. And it breaks your heart. Because what's the point in them being happy now if they're going to be sad later. The answer is, of course, because they are going to be sad later. ~ The Doctor, the Widow, and the Wardrobe

People assume that time is a strict progression of cause to effect, but *actually* from a non-linear, non-subjective viewpoint - it's more like a big ball of wibbly wobbly... time-y wimey... stuff.

You'll go out of business if you think people are stupid.

The difference between a beautifully made failure and a beautifully made hit is who you've got playing the leads.

The story of Sherlock Holmes, on the surface, is about detection, but in reality, it's about the best of two men who save each other - a lost, washed-up war hero and a man who could end up committing murders instead of solving them. They come together. They become this perfect unit. They become the best friendship ever, and they become heroes. That's what we fall in love with, not Sherlock on his own. No one can love that man on his own, but Sherlock Holmes and Dr. Watson - the best friends ever.

Never knowingly be serious. Rule 27.