To me, a 'brand' sounds evil.

I don't know. I can't tell the future I just work there.

I can say with pride verging on smugness that I've got two very successful shows that assume their audience is very smart.

Peter Capaldi, will always be Doctor Who. You retain the title forever. Ask your predecessors, they all think they're the real one. I've had Sunday lunch with Peter Davidson and David Tennant and they're eyeing each other like, 'It's me!

Between the marriages, I shagged my way round television studios like a mechanical digger.

The Doctor: 'You know when grown-ups tell you everything's going to be fine, but you really think they're lying to make you feel better?' Amelia: 'Yeah...' The Doctor: 'Everything's going to be fine.

You should always waste time when you don't have any. Time is not the boss of you. Rule 408.