I think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.
Steven PinkerThe great appeal of the doctrine that the mind is a blank slate is the simple mathematical fact that zero equals zero.
Steven PinkerModern biblical scholars have established that the bible is a wiki. It was compiled over half a millennium from writers with different styles, dialects, character names, and conceptions of God and was subjected to haphazard editing that left it with many contradictions, duplications and non-sequiturs.
Steven PinkerIt is true that raids and battles killed a tiny percentage of the numbers that die in modern warfare. But in tribal violence, the clashes are more frequent, the percentage of men in the population who fight is greater, and the rates of death per battle are higher.
Steven Pinker