The idea that boys want to sleep with their mothers strikes most men as the silliest thing they have ever heard. Obviously, it did not seem so to Freud, who wrote that as a boy he once had an erotic reaction to watching his mother dressing. But Freud had a wet-nurse, and may not have experienced the early intimacy that would have tipped off his perceptual system that Mrs. Freud was his mother. The Westermarck theory has out-Freuded Freud.
Steven PinkerAs individual people, embedded in our daily lives, of course we're interested in what makes one person different from another. We've got to hire one person and not another, marry one person and not another.
Steven PinkerI think the reason that swearing is both so offensive and so attractive is that it is a way to push people's emotional buttons, and especially their negative emotional buttons. Because words soak up emotional connotations and are processed involuntarily by the listener, you can't will yourself not to treat the word in terms of what it means.
Steven PinkerIf the myth of pure evil is that evil is committed with the intention of causing harm and an absence of moral considerations, then it applies to very few acts of so-called 'pure evil' because most evildoers believe what they are doing is forgivable or justifiable.
Steven Pinker