No one asks public men to be strictly moral, but they must seem to be well-behaved.

The young are so much more vulnerable than the old - the stuff is still warm and malleable, it takes impressions.

You can't argue with a raging want. You can, but it is useless.

A politician is forced to make a habit of noble phrases and optimistic lies. In the end they infect himself.

Language is one of the thin walls humanity has built up over centuries against its own bestial and destructive impulses.

In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

Great advertising is the expression of deep emotional sincerity.