I was the chief executive once, I've been there. My recommendation to anybody is don't go backwards.

There is a responsibility on all companies to look at the quantum of pay and the relationship between the top and the bottom.

I am the largest market shareholder of clothing in the UK and I am not a destination shop for food. If the clothing market is affected - and it has been - and I hold my market share mathematically, then fine, I am doing no worse than the market is doing, which is exactly the case, but I'm losing revenue.

If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.

As retail goes through a fundamental shift into the digital world, I believe Ocado's model and the high standards of customer service it provides will see it emerge as a powerful online player.

I was the chief executive once, I've been there. My recommendation to anybody is don't go backwards.

I'd go mad if I didn't have things to make me laugh.