I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.
Summer Rayne OakesI'm a targeted shopper - so if I'm looking for a pillbox hat - I'll search for that and go from "highest price" to "lowest price." The more expensive stuff is most often the most precious - and will often retain its value if I ever consider reselling.
Summer Rayne OakesMovements are powerful forces of human nature. But fashion has never been egalitarian. There needs to be a balance between aspiration and accessibility, curation and community.
Summer Rayne OakesCompanies doing "business as usual" have to get baseline data on their impact and simultaneously understand what the impacts are. The larger the company, the more challenging that can be - so I empathize with the arduousness of the process. But it can be an exciting and rewarding challenge for all those involved, particularly when you can show progress.
Summer Rayne Oakes