All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun TzuCarefully study the well-being of your men, and do not overtax them. Concentrate your energy and hoard your strength. Keep your army continually on the move, and devise unfathomable plans.
Sun TzuKnow the enemy, know yourself; your victory will never be endangered. Know the ground, know the weather; your victory will then be total.
Sun TzuHumble words and increased preparations are signs that the enemy is about to advance. Violent language and driving forward as if to the attack are signs that he will retreat.
Sun TzuIn your deliberations, when seeking to determine the military conditions, let them be made the basis of a comparison, in this wise: which of the two generals has the most ability? on which side is Discipline most rigorously enforced? which army is stronger? on which side are the officers and men more highly trained? in which army is there the greater constancy both in reward and punishment?
Sun Tzu