Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
Sun TzuHence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete.
Sun TzuIf the enemy has occupied them before you, do not follow him, but retreat and try to entice him away.
Sun TzuTherefore I say: know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.
Sun Tzu